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Media reports have documented cases of users being bombarded with disturbing comments, while others have been asked for private contact details or to post provocative images. Such videos are the stock in trade of Halia Beamer, an American 13-year-old who has emerged as one of TikTok’s stars, chalking up more than five million followers. Parents aren’t always convinced, given the numbers of young girls suggestively singing along to sexually explicit lyrics which are often degrading to women. The app itself promises a video-sharing community that’s “raw, real and without boundaries" and claims to be appropriate for children aged 12 and older. Yet critics say its surging popularity among young girls in particular exposes them to caustic comments and other potential abuse by their peers, while offering a choice hunting ground for sexual predators. “If there is one thing Silicon Valley can learn from Chinese app development, it’s that it is tuned in to viral-as-a-service, meaning that their most popular apps have really been about making content and personas viral and also hyper-engaged," he said. “TikTok capitalises on short-term creative content that other platforms don’t encourage, by their design and community," said Brian Solis at the US tech advisory firm Altimeter.
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Analysts say it filled the void left by Vine, which introduced countless numbers of teens to the creative possibilities of ultrashort videos but failed to find a sustainable business model.